Ashrafieh, Beirut
Ashrafieh
575
Full joinery across all twenty-seven apartments of the Ashrafieh 575 development — doors, kitchens, wall units and wardrobes, finished to one standard throughout.
Scope
The Brief
A high-end, twenty-seven-apartment residential development that needed one joinery hand across every unit — doors, kitchens, wall units and wardrobes held to a consistent, premium standard through the whole building.
Our Approach
We fabricated and fitted the doors, kitchens, wall units and wardrobes for all twenty-seven apartments, holding a single high-end standard from the first unit to the last.
In Detail
Twenty-seven apartments,
one specification.
Volume without drift
The difficulty in a residential development is not building one good kitchen — it is building the twenty-seventh one to the same standard as the first. Small inconsistencies compound: a veneer leaf from a different batch, a slightly different reveal, a handle from a second supplier when the first runs short. Buyers compare apartments, and so do the sales team. We worked to one specification across all twenty-seven units, with material drawn and sequenced so the last apartment handed over matches the show unit.
Kitchens, doors and joinery as one package
Because the kitchens, doors, wall units and wardrobes all came from the same workshop, the finishes actually match rather than nearly matching — the same veneer species and tone runs from the kitchen fronts to the door leaves to the dining wall unit. Splitting these packages between suppliers is the most common reason a high-end apartment ends up feeling slightly assembled rather than designed.
High-end residential, at development scale
This is the standard of work most people associate with a one-off private commission, delivered across a whole building on a developer's programme. It calls for the pricing discipline of a commercial package and the finish standard of a private house at the same time. See custom kitchens and residential joinery and wardrobes and walk-in closets.
Kitchen counter with a city view
Media wall unit
Fitted wardrobe and open shelving
Specification
Materials & hardware
Blum hardware throughout. Every material and finish confirmed against physical samples before fabrication.
| Doors | Full door package, all 27 apartments |
| Kitchens | Fitted kitchens, all 27 apartments |
| Wall Units | Media and dining wall units |
| Wardrobes | Fitted wardrobes and storage joinery |
| Executed with | GIS Developers |
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